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MKT 421 WEEK 5 ASSIGNMENT 1
Signature Assignment: The Entrepreneurial Marketing Manager
About Your Signature Assignment
Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.
Assignment Steps
Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video
Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
Describe your organization's mission, vision, and values.
Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
Select two of the following departments and explain marketing's role in coordinating their distinct functions:
Distribution
Customer Service
Advertising and Public Relations
Research and Design
Sales
Operations or Manufacturing
Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
Discuss any emerging marketing trends that may affect your business.
Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.
Format your assignment consistent with APA guidelines.
The Entrepreneurial Marketing Manager
Grading Guide
Individual Assignment (Signature): The Entrepreneurial Marketing Manager
Purpose of Assignment
The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view. Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.
Resources Required
· Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440
· Week 5 video
Grading Guide
Content
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Met
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Partially Met
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Not Met
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Comments:
|
Described student’s organization’s mission, vision, and values.
| ||||
Explained how these values will be aligned to student’s own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
| ||||
Discussed at least two concepts from class that are elements of a marketing plan and are important tools to student’s entrepreneurial business’ success. Discussed how the concepts help align the organization’s values with student’s values. Explained the reasoning leading to these conclusions.
| ||||
Selected two of the following departments and explained marketing’s role in coordinating their distinct functions:
| ||||
Compared and contrasted how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
| ||||
Explained the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
| ||||
Discussed any emerging marketing trends that may affect student’s business.
| ||||
Cited a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.
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The paper is 1,050 words in length.
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Total Available
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Total Earned
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7
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#/7
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Writing Guidelines
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Met
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Partially Met
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Not Met
|
Comments:
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Organization
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The tone is appropriate to the content and assignment.
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The introduction provides a sufficient background on the topic and previews major points.
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Paragraph transitions are present, logical, and maintain the flow throughout the paper.
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The conclusion is logical, flows from the body of the paper, and reviews the major points.
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Mechanics
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
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Intellectual property is recognized with in-text citations and a reference page.
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Sentences are complete, clear, and concise.
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Rules of grammar and usage are followed including spelling and punctuation.
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Total Available
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Total Earned
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3
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#/3
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Assignment Total
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#
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10
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#/10
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Additional comments:
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Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets
Consider the following as you read:
How do the three unique and uncontrollable variables in a global environmental scan impact international and multicultural marketing strategies?
Marketing, Ch. 16: Retailing and Wholesaling
Review Ch. 16 of Management.
Consider the following as you read:
What are the pros and cons of independent retailing and contractual systems in the small business setting?
Marketing To Global Consumer: Global Business
Watch the "Marketing To Global Consumer: Global Business" video.
Consider the following as you watch:
What concepts did the video share that can be integrated into an organization's marketing strategies for success in a multicultural market?
Discuss your perceptions in class/online forum.
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