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Week 1
Discussion
Week 1:
Laws and Regulations
Do laws and regulations always restrict or impede the efforts
of business professionals, or can they actually help businesses? In addition to
this, could you list some examples of laws or regulations that may have impeded
business lately?
Week 2
Discussion
Week 2:
Global Markets
How can a company use licensing agreements to enter world
markets? What two fundamental product strategies do companies choose between
when selling their products in the global marketplace?
BUSN 115 Week 2
Week 2 Assignment
Week 2: Reflective Paper
What Does
Business Mean to Me?
Instructions
Write a
500-word reflective essay on the following topic:
“What Does
Business Mean to Me?"
This essay
should cover the following areas
Your views
of business and its role in your life: Where you work, how you shop, how you
interact with businesses. Do you see business in a positive light, or not? Why?
Describe and
discuss a business with which you have a positive experience. What makes this
business successful in your opinion - be specific.
Describe and
discuss a business with which you have a negative experience. What can be done
to improve this business?
What do you
want to learn about business in this and future classes that you think might
help you be more successful as a professional?
This
assignment covers Course Objective 1. Please base your responses on your
personal experience and understanding of the course material so far. Formal APA
format.
BUSN 115 Week 3
This assignment is due at the BEGINNING of Week 3! This
is not due until week 3, but don't wait until last minute...you are required to
do some legwork on this assignment and will need to visit some stores, so
please be sure you have enough time to complete your primary research.
Compare TWO grocery stores within a few miles of each other
in your local neighborhood. These are two companies competing in the same
business in the exact same market.
What do you notice that is different, what is similar?
How do you think Supply and Demand affect their pricing?
Thinking about the Global Business Environment, how does it
affect these two stores? (Just select one or two environments in your text and
lesson and relate to your business)
Looking at the definition of management: PLANNING, LEADING,
CONTROLLING and ORGANIZING, described what you saw in either store that
demonstrates at least two of these items.
After researching, Create a 3-5 minute brief voice thread
presentation and submit to the Week 3 Discussion Area.
Week 4
Discussion
Week 4:
Advertising
Think about an advertisement (in any medium) that had either
a strongly positive or strongly negative effect on your attitude toward the
product being advertised or the advertiser itself. Why did the ad have this
effect? If you responded positively to the ad, do you think you were being
manipulated in any way? If you responded negatively—and you are a potential
buyer of the product that was advertised—what changes would you make to the ad
to make it more successful?
Question 1
(TCO 3) A
small business is defined as a company that _____.
Question 2
(TCO 3)
Which of the following is true regarding high-growth ventures?
Question 3
(TCO 3)
TechPoint, a technical writing and business documentation firm, finds it
difficult to handle its training requirements. The company forms a one-year
contract with Impact Inc., a language training firm, to conduct training and
refresher courses for their employees. This is an example of _____.
Question 4
(TCO 3)
Charles is the purchase agent for a consulting firm. He places orders for
office stationeries and consumables once in two weeks. The purchases are made
in large quantities and are billed in the firm's name. The items that Charles
buys are examples of _____.
Question 5
(TCO 3)
Research and development is carried out usually during the _____ stage of
product development.
Question 6
(TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____.
(TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____.
Question 7
(TCO 4)
Consumer purchasing differs from organizational purchasing in that consumer
purchasing _____.
Question 8
(TCO 4) The
process of examining an organization's current marketing situation, assessing
opportunities and setting objectives, and then developing a marketing strategy
to reach those objectives is called _____.
Question 9
(TCO 4)
Selling existing products to new markets is called _____.
Question 10
Question 10
(TCO 4)
Retailers differ from wholesalers in that retailer’s _____.
Question 11
(TCO 4) AMS
Technologies, a computer hardware reseller, purchases computer components from
leading manufacturers and builds fully operational personal computer systems
customized for specific consumer requirements, such as nonlinear video editing
capabilities. The firm sells its products to various companies and educational
institutions. AMS Technologies belongs to which of the following class of
intermediaries?
Question 12
(TCO 4)
_____ are full-service merchant wholesalers who set up displays in retail
outlets, stock inventory, and perform other services, such as marking prices on
merchandise.
Question 13
(TCO 4) The
government agency that has the authority to impose penalties against
advertisers who violate federal standards for truthful advertising is the
_____.
Question 14
(TCO 4) KM
Group, a home products manufacturer, owns a brand of paper towels called
EasyWipes. The firm creates a commercial showing how an EasyWipes paper towel
absorbs a spill faster than the competitor's paper towel. In this example, the
commercial used by KM Group can be classified as __________ advertising.
Question 15
(TCO 4)
Advertising that seeks to create goodwill and to build the desired image for a
company, rather than to promote specific products, is termed as _____.
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Week 6 Assignment
Week 6:
Reflective Paper
Benefits and Challenges
of Teamwork
Instructions
Write a 500-word reflective essay on the following topic:
"Benefits and Challenges of Teamwork"
This essay should cover the following areas
Discuss your view of and experience with team projects. Do
you see team projects in a positive light, or not? Why?
Describe and discuss at least three challenges in working
with teams. Provide your thoughts on how these issues can be proactively
addressed when starting a team project.
Describe and discuss at least three benefits of working with
teams. Provide your thoughts on how these positive aspects can be leverages to
make the team more productive and successful.
As team projects will be a part of many of your future
courses, discuss how you plan to ensure your success as a team member and how
you plan to contribute to your future team's success.
This assignment covers Course Objective 5. Please base your
responses on your personal experience and the reading you have done in this
class. Formal APA format.
Week 6 Quiz
Question 1
(TCO 5) A
company whose structure, policies, and capabilities allow employees to respond
quickly to customer needs and changes in the business environment is termed as
a(n) _____.
Question 2
(TCO 5)
Another term for work specialization is _____.
Question 3
(TCO 5) In a
furniture factory, one worker cuts the wood according to the design, another
worker glues and screws the pieces together, and another worker stains and
polishes the wood. This is an example of _____.
Question 4
(TCO 5) The
number of workers who report directly to a manager is called the manager's
_____.
Question 6
(TCO 5)
Justin M. Brown, the operations manager at Vernon Manufacturing Company,
formulated a strategy to motivate the firm's employees. Justin addressed
employees’ dissatisfaction by increasing their salary and incentives; he
employed several industrial counsellors to help employees deal with
work-related stress; and improved the health insurance plan provided to
employees. He also motivated employees by providing greater opportunity for
advancement, recognizing employees who perform well and giving employees
greater responsibility to foster a sense of achievement in them. Justin's
measures are based on which of the following approaches?
Question 7
(TCO 5)
Which of the following statements is true about expectancy theory?
Question 8
(TCO 5)
_____ suggests that employee satisfaction depends on the perceived ratio of
inputs to outputs.
Question 9
(TCO 5)
_____ refers to a motivational approach in which managers and employees work
together to structure personal goals and objectives for every individual,
department, and project to mesh with the organization's goals.
(TCO 5) K.M.
Retailers, an international consumer products retail chain, gives preference to
women and minority-owned suppliers and subcontractors. The firm hires a large
number of employees from ethnic minorities and the human resource department
keeps the interests of these groups in mind while framing company policies. In
this example, K.M. Retailers uses which of the following strategies?
Question 11
(TCO 5)
Which of the following acts prohibits any form or testing that can be construed
as a pre-employment medical examination?
Question 12
(TCO 6) A
_____ is a special type of bar chart that shows the progress of all the tasks
needed to complete a project.
Question 13
(TCO 6)
Which of the following is the main purpose of just-in-time systems?
Question 14
(TCO 6)
Morkel Toys is a manufacturer of toys. The company produces tens of thousands
of Barbie dolls in its factories every day. It uses large machinery to automate
the production and the output is standardized. This is an example of _____.
Question 15
(TCO 6) The
manufacturing approach in which part of the product is mass produced and the
remaining features are customized is known as _____.
Week 7
Discussion
Week 7:
Accounting Firm
The senior partner of an accounting firm is looking for ways
to increase the firm's business. What other services besides traditional
accounting can the firm offer to its clients? What new challenges might this
additional work create?
Week 7
Assignment
Week 7:
Billboard Advertising Project
 |
Instructions
Be sure to start this project early in the week. The
Billboard is due at the end of Week 7.
In this assignment, you will evaluate a billboard
advertisement for any business (e.g.: McDonald's, Joe's Hardware, Denny's,
etc.). Answer the following questions:
What is the message in the ad?
Why did they use the pictures, colors, fonts that they chose?
Where will it be placed and why that location? (Describe a
common location, such as a freeway or near a bank)?
What demographic/ psychographic segment of the market is the
target?
Take a picture of the billboard and include it with your
paper. Note: Your picture must be original, it cannot be taken from an Internet
source.
Your submission must be at least 500 words. Formal APA format.
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