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COM 539 WEEK 3 DISCUSSION 1
3 Most Challenging Concepts
Recall the readings and activities you have
completed this week and describe the one or two points that were least clear to
you. What questions do you have that would help you understand these points
better?
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COM 539 WEEK 3 DISCUSSION 2
Goal Setting
Are you S.M.A.R.T?
This
is an interesting chapter, self-leadership and teamwork skills. How many of you
feel that you have mastered the five stages of self-leadership? Goal setting is
an important stage in self leadership. When was the last time you have set
goals as it relates to this chapter?
To be successful in sales, planning your
strategy for accomplishing your sales is encouraged. Remember SMART (specific,
measurable, achievable, realistic, and timely) concept where the goals that you
set helps bring structure to your goals and objectives. Performance targets are
prioritized and resources are allocated with each goal and objective. As a fundraiser, we are considered the sales
team of a nonprofit organization and strategic planning is very important. Each
fiscal year, I analyze the previous fiscal year's campaign activity and
evaluate what was successful. Then a new strategy is created that includes not
only my goals and objectives, but those that have been placed upon me by my
national office. If I did not plan, my fundraising efforts would not be as
effective to generate the amount of revenue that I may have projected.
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COM 539 WEEK 3ASSIGNMENT
Prospecting Strategy
Create a 10- to 15-slide Microsoft®
PowerPoint® presentation in which you develop a Sales Prospecting Strategy. In
this presentation you will include the following:
Discuss methods for identifying perspective clients.
Explain when and where to start prospecting.
Examine how to use competitive analysis.
Discuss the role of competitive analysis in prospecting and the sales
process.
Analyze the uses of Customer Relationship Management (CRM) systems.
Identify potential CRM systems.
Recommend a CRM system and include the rationale for the recommendation.
Learning Team Assignment: Prospecting
Strategy Presentation
Purpose of Assignment
The Week 3 Learning Team assignment tasks
teams to develop a plan for prospecting sales. This is a vital part of sales
and the team has the opportunity to explore different Customer Relationship
Management systems and how these can work within an organization.
Grading Guide
Content
|
Met
|
Partially Met
|
Not Met
|
Comments:
|
The presentation includes a discussion of methods
for identifying prospective clients.
|
||||
The presentation includes an explanation of when
and where to start prospecting.
|
||||
The presentation includes an examination of how
to use competitive analysis.
|
||||
The presentation includes a discussion of the
role of competitive analysis in prospecting and in the sales process.
|
||||
The presentation includes an analysis of the uses
of Customer Relationship Management (CRM) systems.
|
||||
The presentation includes the identification of
potential CRM systems.
|
||||
The presentation includes a recommendation for a
CRM system and a rationale for the recommendation.
|
||||
Presentation consists of
10 to 15 slides and is appropriate for the audience.
|
||||
The presentation includes
relevant media and visual aids that are consistent with the content.
|
||||
The presentation includes
detailed speaker notes that act as the text or script for the presentation.
|
||||
Total Available
|
Total Earned
|
|||
5
|
#/5
|
|||
Presentation Guidelines
|
Met
|
Partially Met
|
Not Met
|
Comments:
|
The presentation is laid out with effective use of headings, font
styles, font sizes, and white space.
|
||||
Intellectual property is recognized with in-text citations and a
reference slide.
|
||||
The presentation includes an introduction and conclusion that preview
and review major points.
|
||||
Major points are stated clearly; are supported by specific details,
examples, or analysis; and are organized logically.
|
||||
Rules of grammar and usage are followed including spelling and
punctuation.
|
||||
Total
Available
|
Total
Earned
|
|||
2
|
#/2
|
|||
Assignment Total
|
#
|
7
|
#/7
|
|
Additional comments:
|
||||
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